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      Features and Advantages of Pocket Tours  
     
      Topics:    
     
  • Much More than an Audio Tour
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  • Flexible Touring for your Guests
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  • Tours Tailored to the Individual
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  • Ease of Use
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  • Attract More Foreign Language Visitors
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  • Increase Your Revenue
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      When your guests take a Pocket Tour, they are provided with an ultra light weight, handheld computer and a set of quality headphones. A clear narrative and screen images will guide visitors from one point of interest or exhibit to another.

    Much More than an Audio Tour

    The added dimension of video really makes Pocket Tours unique. For example, imagine a museum exhibit displaying an artifact from an ancient Egyptian tomb. With a Pocket Tour, visitors could hear narration and see images depicting the everyday use of the object. The museum tour could let guests see photographs and hear stories of the achaeologists who discovered the artifact, and learn about the dig site and related discoveries. Regardless of your type of venue, a self-guided Pocket Tour can expand your visitors' experience far beyond the items or places that you have on display.

       
     

    Flexible Touring for your Guests

    Unlike a structured tour, your visitors can proceed through the stops on a Pocket Tour in any order they like through a simple one-touch interactive menu. Your guests can take the self-guided tour whenever they want to, can move at their own pace, and can pause, fast-forward, or replay any part of the tour by simply touching buttons on the screen.

    Tours Tailored to the Individual

    Some of the stops on your Pocket Tour could offer the option of additional, more detailed information that visitors can hear and view if they choose. Visitors who have limited time or who just want to know the basics can skip the optional content. At the same time, visitors who are detail oriented or who have a special interest in certain aspects of your venue can delve further into the Pocket Tour.

    Ease of Use

    One of the greatest benefits of a PDA tour from Pocket Tour is how easy it is for your visitors to use. With traditional audio tours, guests need to know how to operate a portable CD or MP3 player or in some cases, a device specifically made for audio tours. In all of these cases, visitors must use a fixed set of physical buttons, dials, or knobs to navigate through the tour. With a Pocket Tour, the controls are simply images displayed on the touch-sensitive screen. The controls can be any size and shape that you desire. A "help" button can be included on the screen. When the help button is touched, your visitor can hear spoken instructions and can see written directions, illustrations, or animated help content.

    Attract More Foreign Language Visitors

    Pocket Tours can expand your customer base by catering to visitors in a variety of languages. Once your Pocket Tour has been created in one language, it is a relatively simple process for us to re-create the tour in a variety of other languages.

    Increase Your Revenue

    Pocket Tours can increase your revenue by enhancing your visitors' experiences, or by providing a new revenue stream, or both. Improving the visitor experience through a Pocket Tour can translate to greater "buzz" in your business sector and more word-of-mouth referrals. This could also make your venue more attractive to tour or school groups. The addition of foreign language versions of your tour can expand your visitor base to international travellers.

    You may decide to include a Pocket Tour in your price of admission. Adding this feature could also help justify an increase in your entrance fee. Alternatively, you could provide a Pocket Tour as an extra-cost option. This could be especially important if you operate as a non-profit and admission to your venue is either free, or is available by donation or at a nominal cost.
     


     
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